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Netflix Becoming Qwikister: Are They Dropping The Ball Again?

Posted: Mon Sep 19, 2011 2:08 pm
by Ult_Sm86
So I woke up to this e-mail:

Dear Tyler,

I messed up. I owe you an explanation.

It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming and the price changes. That was certainly not our intent, and I offer my sincere apology. Let me explain what we are doing.

For the past five years, my greatest fear at Netflix has been that we wouldn't make the leap from success in DVDs to success in streaming. Most companies that are great at something – like AOL dialup or Borders bookstores – do not become great at new things people want (streaming for us). So we moved quickly into streaming, but I should have personally given you a full explanation of why we are splitting the services and thereby increasing prices. It wouldn’t have changed the price increase, but it would have been the right thing to do.

So here is what we are doing and why.

Many members love our DVD service, as I do, because nearly every movie ever made is published on DVD. DVD is a great option for those who want the huge and comprehensive selection of movies.

I also love our streaming service because it is integrated into my TV, and I can watch anytime I want. The benefits of our streaming service are really quite different from the benefits of DVD by mail. We need to focus on rapid improvement as streaming technology and the market evolves, without maintaining compatibility with our DVD by mail service.

So we realized that streaming and DVD by mail are really becoming two different businesses, with very different cost structures, that need to be marketed differently, and we need to let each grow and operate independently.

It’s hard to write this after over 10 years of mailing DVDs with pride, but we think it is necessary: In a few weeks, we will rename our DVD by mail service to [url=]“Qwikster

Netflix Becoming Qwikister: Are They Dropping The Ball Again?

Posted: Mon Sep 19, 2011 2:38 pm
by NachtcGleiskette
If this means that they will be making more movies available for streaming, then I am ALL FOR IT!

Viva la Netflix!

Netflix Becoming Qwikister: Are They Dropping The Ball Again

Posted: Mon Sep 26, 2011 4:15 pm
by Ult_Sm86
Honestly, after watching the video and reading the e-mail, I think Weird Al's tweet is that much more accurate/funny.
Al Yankovic:
I keep getting these creepy late-night phone calls from the CEO of Netflix saying that no one else is ever going to love me like he does.
You can follow him on Twitter, here

Netflix Becoming Qwikister: Are They Dropping The Ball Again

Posted: Mon Oct 10, 2011 8:25 pm
by Ult_Sm86

Dear Tyler,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.


The Netflix Team

People FREAKED OUT about this apparently...

Man is this company lookin' like a bunch of idiots...